Tue, 16 Sept
|Online MasterClass
Search Optimisation for the ChatGPT era
Join us for this online MasterClass to learn how to get found by customers in Answer Engines and Generative AI tools like ChatGPT. A customer-first methodology brought to you in non-tech speak.
Time & Location
16 Sept 2025, 10:00 am – 11:30 am AEST
Online MasterClass
About the event
By the end of this workshop, you'll understand how search has evolved and have a clear action plan to help make your business findable across traditional search engines like Google, Gen AI (ChatGPT), and wrestle your website into Answer Engine summaries.
Today, customers are searching for you using more than just Google, they're using ChatGPT, Claude and other Gen AI engines. Customer behaviours have also changed - we're reading summaries rather than browsing results and making decisions based on AI recommendations,. To get noticed, your approach to search optimisation also needs to change.
Join us for this online MasterClass and learn how to tackle this new normal.
We'll talk through:
The New Search Landscape
SEO Fundamentals That Still Matter